Progress continues with our Brand Transition, and we're eager to share another quick update with you. Mark your calendars because we're officially adopting our new logo on April 30th. Here's what to expect:
- Internal Transition: We will begin the process of transitioning assets internally to streamline our operations.
- Launch Celebration: On April 29th, we will celebrate the launch of our new branding with our employees.
- Bchex Swag Store: We will open a Bchex swag store for employees, with plans to eventually expand it to customers.
- Brand Updates Begin on April 30th: This process entails changing our logo and initiating updates across various touchpoints, including phone greetings and email signatures. While we're eager to unveil our new look, we want to ensure a seamless transition. Therefore, we'll be slowly and methodically refreshing our website. You may notice a mix of BIB and Bchex branding over the next 9 months as we integrate our new identity.
We are dedicated to making this transition smooth and seamless for you. Thank you for your continued support.
